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Advertising

(Mass Communication)

Career Overview

Career Overview-

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas (which may be social), or services. Advertising is a decades old career which demands constant innovation with a keen sense and realistic understanding of business and consumers. Organised advertising started with conventional advertising agencies and is now a vast field with specialised services like Radio, TV, Print, Online and outdoor advertising. Due to increasing competition in every industry, each company somewhere relies on advertising to generate revenue and brand loyalty which fuels the demand of right talent in various fields of advertising.

Fields-

  • Copywriting
  • Client Servicing
  • Artwork & Designing
  • Online Advertising
  • Research
  • Media Buying & Planning
  • Production & Printing

What should I Study?

Eligibility-

The basic eligibility for Undergraduate courses is 10 + 2 passed (with 50% and above) in any stream. In case of Postgraduate courses however, the aspirants often have a written test followed by group discussion and personal interview for selection in good institutes offering postgraduate degree and diploma courses in advertising.

Entrance Examination-

While in case of some UG courses, the admission can be direct on basis of class 12th marks, for institutes offering PG courses in advertising, there are usually domain specific entrance examinations. The main entrance examinations for advertising courses are:

  • MICAT – Mudra Institute of Communication Ahmadabad Admission Test for PG diploma in communications
  • SET – Symbiosis Entrance Test for UG courses at SIMC - Symbiosis Institute of Media & Communication 
  • IIMC (Indian Institute of Mass Communication) entrance examination for PG Diploma in Advertising & Public Relations
  • Entrance test by IP University- Delhi for 3 year BJMC (Bachelors in Journalism & Mass Communication) course.

Day to Day Task

WORK PROFILE-

Advertising is the promotional component in the "4 P's" of the marketing mix, along with price, product, and place. As such, its role is to promote a product or service to potential buyers. Because of the need to promote, many of the job duties associated with advertising positions require strong sales, creative and people skills, along with the ability to gauge what the public is looking for in a product or service.

  • Creating-

Many advertising positions require a flair for creativity. Advertising copywriters use the written word to persuade people to take a desired action. Commercial artists and graphic designers create visual images to help sell a product. Promotional specialists create and implement strategies with methods such as using a spokesperson or creating a contest to attract attention.

  • Public Relations-

Advertisers must be in tune with what the general population or specific segments of the population are interested in, so that they know how to craft their message. The public relations aspect of advertising attempts to gauge how consumers will react to a new product or a change in an existing product. Advertising also performs a public relations role by attempting to paint an organization in the most positive light.

  • Managing Accounts-

Account managers are advertising professionals who work with existing clients. They serve as a liaison between the client and an advertising agency to ensure that the client's needs and desires are being met and that the advertising agency understands what the client is hoping to accomplish with an ad campaign. As a result, many of the account manager's duties are related to customer service.

  • Sales-

Some advertising professionals work in a sales capacity in an effort to attract new clients. They meet with potential clients to assess their marketing goals and demonstrate to them how to attain these goals through the use of advertising. Advertising sales representatives may work for ad agencies or for media outlets, such as radio or television stations, newspapers or magazines.

  • Media Selection-

Advertising job duties can also include selecting the right media to use for an advertising campaign. Media planners use research and past experience to determine which forms of media make the most sense for the client so that the advertising can reach the largest number of prospective buyers for the least amount of money.

Career Prospects

Job Prospects-

  • Visualiser
  • Copywriter
  • Designer
  • Client Servicing Executive
  • Media Planning executive
  • Market Researcher
  • Photographer
  • Video Editor

Payoff-

While the starting remuneration in advertising careers might not be very alluring, sky is the limit for talented youngsters. During or after your Bachelor’s degree, you work as an intern or trainee where you get a stipend (usually not if you are working for a big agency). Your first job starts around 8 to 10 thousand Rs per month but in about 2 years, you can bag a salary of about 50,000 Rs every month. 

Required Skill Set

PROFESSIONAL SKILLS-

  • A creative mind with a tendency to look at things differently
  • Ability to think ‘out of the box’ and suggest uncommon solutions to common problems
  • A basic taste for art/design and visual elements of any message
  • Effective and convincing communication skills

 

Top 10 iDC Suggested Colleges

University

Course

Eligibility

Entrance Test

  Delhi University

B.A.(H.) Journalism

Passing class XII from a recognized board with atleast 60% marks overall and atleast 60% in English subject.

 

  Symbiosis Institute of Media       and Communication (SIMC)

Bachelor in Media Studies

Passing class XII from a recognized board with atleast 50% marks.

Symbiosis Entrance Test is conducted in the month of June.

Indian Institute of Journalism and New media (IIJN), Bangalore

Graduate diploma in print, broadcast or online/multimedia

Passing class XIIfrom a recognized board.

Merit basis

  Manipal Institute of    Communication

BA in Journalism and Communication

Passing class XII from a recognized board with atleast 45% marks.

Online entrance test is conducted in the month of April.

  IP        University,Delhi

Bachelor of Journalism & Mass Communication

Passing class XIIfrom a recognized board with atleast 50% marks.

Common Entrance Test (CET) is conducted in the month of May.

IP College for Women,Delhi

 

Bachelor in Journalism and Mass Communication (BJMC)

 

 

Ramnarain Ruia College, Mumbai University

 

Bachelor in Mass Media

Passing class XII from a recognized board.

Merit Basis

HR College, Mumbai University

Bachelor in Mass Media           

Passing class XII from a recognized board.

Merit Basis

 KC College, Mumbai University

Bachelor in Mass Media           

Passing class XII from a recognized board.

Merit Basis

 Jai Hind College, Mumbai University

Bachelor in Mass Media           

Passing class XII from a recognized board.

Merit Basis

 St Andrews College, Mumbai University

Bachelor in Mass Media           

Passing class XII from a recognized board.

Merit Basis

  SIES College of Arts,  Science& Commerce, Mumbai University

 

Bachelor in Mass Media           

Passing class XII from a recognized board.

Merit Basis